Opinion
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1.4KBrewery Sector Report: Brewing Back to Profitability
Global Brewery Market Overview In 2024, global brewery industry sales volume declined marginally for the second consecutive year, settling at 1.78 million...
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1.5KHarnessing Social Proof for Brand Momentum
“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions,” notes Jonah Berger, emphasizing the...
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1.3KWhy Nigerians are not Benefitting from Tinubu’s Economic Reforms –NACCIMA
The Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), yesterday argued that Nigerians were not benefiting from the current...
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1.3K…AI as a co-worker
On the verge of the agentic artificial intelligence (AI) era, is business process outsourcing (BPO) facing an existential threat or a once-in-a-lifetime...
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2.0KHeadline Inflation to Trend Downwards in the Near Term
According to the National Bureau of Statistics (NBS), the headline inflation moderated to 23.18% y/y in February (January: 24.48% y/y) based on...
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2.0KThe UK-US Special Relationship Enters a New Era
When the US’s 25% import duties on steel kicked in last week, the UK received no reprieve. That’s despite Keir Starmer seeming...
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2.3KWomen and Investment: the Smart Bet for Stronger Economies
Foreign Direct Investment (FDI) is one of the most powerful tools for driving economic growth, boosting innovation and creating jobs. But to...
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2.1KWhy Trust is the Cornerstone of Brand Success
Trust in advertising is essential. There can be no two ways about it. If the public that is being marketed to doesn’t...
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2.1KGDP Growth Expands to 3.84% Y/Y in Q4-24
The latest GDP report from the Nigerian Bureau of Statistics (NBS) showed that Nigeria’s economy grew by 3.84% y/y in Q4-24, exceeding...
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2.1KMPC Holds the Policy Rate Steady at 27.50%
The Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) halted its policy rate tightening cycle at the first meeting...
