The African Diaspora Network Japan has referenced Nigeria as a prime location to bolster economic relations between Japan and Africa.
It advocated that Japanese companies tap into the African market through the African Continental Free Trade Area.
At the 2024 Osaka-Africa Business Forum in Japan and followed by The PUNCH virtually, with the theme, ‘Let’s Walk with Africa,’ ADNJ leaders and speakers highlighted Nigeria as one of the prime locations for businesses looking to establish a foothold in Africa.
An adviser on small and medium enterprises, Nose Yukio, in her keynote address, outlined Africa’s unique market potential, citing the continent’s rapidly expanding population and abundant natural resources.
“The African continent will make up a quarter of the global population by 2050,” Yukio noted, adding that the relatively untapped nature of the market presents an opportunity for new ventures.
“In East Africa, it is Kenya, and in West Africa, it is Nigeria with the port city of Lagos.” Yukio advised Japanese firms on strategies to succeed in Africa, stressing the need for products that meet local demand.
