Public relations (PR) has become a fundamental tool for economic growth and societal transformation in developing nations, serving as a bridge between businesses, governments, and the public.
Recognising its importance, Nigerian Women in Public Relations (NWIPR) is set to highlight PR’s critical role at its upcoming ‘Experiencing PR’ conference, showcasing how strategic PR practices can drive sustainable progress and innovation across emerging markets and marginalised communities.
“We are in an era of rapid global change and increasing demands for innovation,” stated the Founder of NWIPR, Tolulope Olorundero.
She highlighted how companies and businesses have adapted PR strategies to remain competitive.
“From the unexpected rebranding of global brands to a conscious awakening of citizens across developing countries in Africa, Asia, and Latin America, we are in the wake of a global cultural revolution that organizations and executives must innovate around to remain competitive.”
Olorundero revealed that the 2025 edition, themed “PR for Results: Innovative Strategies for Business and Leadership Transformation,” will focus on delivering practical strategies for economic and leadership development.
